And it is not the only fan-focused gaming experience to delve into. The offerings are available on Robox’s desktop, mobile and console platforms. That’s the goal: to engage, entertain and educate. “People can really engage in an experience rather than a lean-back-and-watch situation.” “Now we have a more holistic experience for most people who are not able to physically attend the World Cup – sometimes, if ever, in their lifetimes – to really participate in an immersive understanding of what it stands for,” Pei said. There is a minigame component of Roblox’s offerings, to be sure, but also opportunities to explore and learn – say, by interacting with an avatar of Spanish star Alexia Putellas or the German National Team. The partnership has only grown since, Roblox’s Head of Sports Tian Pei told Lemire.įor the 2023 Women’s World Cup, Roblox and FIFA amassed a set of digital experiences geared toward celebrating the history of the tournament and highlighting the “spirit and cultural relevance” of Australia and New Zealand, which will host the games as a tandem. Here are the four primary offerings they will provide over the next month: Roblox’s plan to engage and educateįIFA’s first foray onto Roblox’s platform coincided with the 2022 Men’s World Cup. On Wednesday, four industry leaders within FIFA-partnered companies appeared on SBJ Live with senior writer Joe Lemire to share how their respective technological innovations will permeate the tournament. But maximizing the impact of an event of this scale – the games will span 10 venues, nine cities, and be viewed worldwide – requires even more of a village than the players on the pitch do. The 2023 FIFA Women’s World Cup kicked off on Thursday to the delight of fans across the globe.
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